About Leonie


‘There’s no time for naysayers, milksops or quitters, no namby-pamby, wishy-washy lily livers. Solutions and problem solvers only please.’

Thehomepage.nz is a philanthropic and independent initiative with the sole purpose of solving Auckland’s housing crisis launched in 2016. This is the brainchild of Leonie Freeman, one of New Zealand’s most aspirational business women.

Leonie is a leader who commands an unusual breadth of insight into the New Zealand property sector, having held top positions on both sides of the private and public divide.  She was appointed CEO of the Property Council of New Zealand in December 2018

In 1996, she created the concept of what is now realestate.co.nz. The venture was originally known as RealENZ.co.nz. It was one of the first major commercial websites launched in New Zealand.

Her next project involved the purchase of a small run-down residential property management business. Leonie totally transformed ‘Interactive’ before selling it in 2007.

After a well-earned break, Leonie focused on a contribution in the public sector. Leonie was the strategic property advisor in the setup of the new Auckland Council and acted as project director for a complex Council development project.

An 18 month stint as the General Manager of Development for Housing New Zealand broadened her social housing experience and at the request of the Minister of Finance, she led a strategic review of the Social Housing Programme last Christmas.

In 2011, Leonie was appointed to the board of the listed company – Goodman Property Trust.

Leonie has been the CEO of Property Council New Zealand since 2018.

Leonie is also a member of Global Women, a collaboration of New Zealand’s most influential leaders.